Facebook first announced its use of chatbots on Messenger a year ago. While it is true that they have not been perfected, they have certainly made a big impact on the way consumers get to interact with brands. These chatbots now seem to play a crucial role in marketing strategies around the world, no matter what the company or specific industry.
A platform known as Chattypeople has given people – even those who lack coding knowledge all together – the ability to create artificial intelligence. You can add many different features to your bot, which means more targets for marketing and sales strategies. Functions can range from basic information, such as order taking, or they can even monetize your accounts on social media without any wait time at all.
Mobile apps find much of their success exists because of automated services, and chatbots can take that automization to the next level. Chatbots that are effective at their jobs can help to update various information, including billing, change your email address, manage orders and even request human interaction. This can really save on resources.
Messenger bots can also help you to bond with your clientele. Since many customers are always on the lookout for innovating new features, chatbots can be the tools that catch their attention. They can entertain, increase audience engagement and share different content types. Connections with peers can also be made by engaging in games, keeping abreast of upcoming events and providing interactive posts that users can then share across their social media to enlist other participants.
They can give you the personal touch you have been lacking as well. For instant, they can be integral in your marketing strategy, delivering personal offers, based on each clients preferences. They can launch marketing campaigns that split testing as well as utilizing other techniques that are advanced in nature. Overall, it is an optimization of performance, across the board.
Providing information and answering frequently asked questions is another big plus for business, and that can be accomplished with the use of chatbots. If a company receives the same question, repeatedly, the chatbot can seek to find a solution to the problems and give other information as well. They can list your operating hours, compile a list of services or products that are offered, predict areas of service, list availability of stocks and even offer deals and discounts to groups.